In Stockholm’s competitive legal environment, Viktor 34, a rising attorney, struggled with self-confidence due to a lack of structure in his wardrobe, which was filled with plain, branded items that failed to reflect the understated elegance he wished to express both in his field and personal life.

He desired the very popular “old money” look with a minimalistic, Scandinavian influence that conveyed sophistication and professionalism.

To achieve this, Viktor sought my help. Together, we built a versatile wardrobe foundation, focusing on very high quality brands that offered tailored suits and blazers in muted tones. They incorporated subtle patterns and textures, like houndstooth, to elevate his style without overwhelming it. Our motto was “Quality over quantity : because life’s too short so wear the good stuff”.

As Viktor began to embrace his new wardrobe, he felt more aligned with his professional identity. He found success in creating outfits that seamlessly transitioned from the office to social events, embodying the elegant sophistication he sought.

Ultimately, Viktor’s transformation was about more than just clothing; it represented his journey toward self-expression and confidence, allowing him to present a refined, creative persona in both his career and personal life.

Matteo, a full of life 31 years-old  IT manager in Florence, is thriving at work thanks to his technical expertise and dedication. However, he felt that his casual, comfort-driven wardrobe didn’t reflect his maturity or growing success. His lifestyle is a blend of tech work and weekends exploring the Tuscan countryside.

Known for his love of relaxed clothing—simple polos, loose trousers, and worn sneakers—Matteo found himself looking overly casual, even a bit juvenile, in professional settings. His comfortable wardrobe, while easygoing, lacked the polish and sophistication he desired, especially as he moved into higher-stakes roles. Determined to create a style that balanced comfort with a more mature appearance, Matteo reached out to me for help.

During our first interview, Matteo expressed his desire to maintain his love for comfort while projecting a more refined, professional image. I understood his need to strike a balance, creating a style that was as polished as it was comfortable. I went for crafted a vision centered on a capsule wardrobe that blended high-quality, versatile pieces with a sophisticated edge. As a good way to start a gentle makeover, I introduced him to Tercel and Modal blend garments. I wanted the soft, drapey and sophisticated look they convey, plus they are easy to care for!

In our first fitting, Matteo discovered clothing that felt luxurious but looked undeniably polished: lightweight chinos, fitted linen shirts, and tailored blazers in neutral tones. He found that these pieces, like a tailored blazer or a fine merino sweater, could enhance his look without sacrificing comfort. Gone were the loose polos and casual sneakers; now, Matteo’s wardrobe featured fitted shirts and even classic loafers that helped him look mature and professional. At first, I had to convince him to try on some loafers. After a few try, he enjoyed it ! I understand the comfort of a good sneaker but it’s all about balance !

As Matteo began to incorporate these changes, he noticed a striking difference not only in how he looked but also in how he felt. Colleagues and friends complimented his transformation, and he felt more at ease in settings that once left him feeling underdressed.

By embracing a style that reflected both his professional ambition and his relaxed personality, Matteo found himself looking the part of the successful, mature professional he aspired to be. This experience taught him that style can evolve without sacrificing personal comfort—allowing him to project an image that felt authentically grown-up, confident, and true to himself.

In the glamorous city of Monaco, Fabrice, an amazing 40-year-old real estate broker, found himself needing a style transformation to match the sophistication of his elite clientele. Passionate about fast cars, fine dining, and luxury yachts, Fabrice realized his generic dress shirts and poorly fitted suits fell short of the opulence expected in Monaco’s high-stakes real estate market. At industry events, he felt overshadowed by colleagues who commanded attention with impeccable style, pushing him to seek an image consultant’s expertise.

During our first exchange, Fabrice expressed his desire for a style that conveyed both authority and a love for luxury. Consequently, I focused on timeless, high-quality pieces that could transition effortlessly from business meetings to social events. My first selection of outfits  led me to a perfectly tailored charcoal suit, crisp white shirt, and silk tie—an ensemble that transformed Fabrice’s confidence. We complemented his wardrobe with luxurious cashmere sweaters, tailored trousers, and classic accessories, including a high-end watch, to elevate his look. I found that he shared my love for silk-infused garments; they just feel different to the touch.

As Fabrice integrated his new wardrobe, his confidence flourished. In client meetings, he projected authority, and at events like the Monaco Yacht Show, he impressed potential clients and industry leaders. His new sophisticated style not only enhanced his appearance but positively impacted his professional reputation. Fabrice’s wardrobe became an essential part of his identity, helping him embody the luxury lifestyle of Monaco with elegance, charm, and authority.

By embracing a style that truly reflected his passion and professionalism, Fabrice seamlessly transitioned from feeling out of place to becoming a confident figure in Monaco’s luxury market, embodying a life of class, confidence, and impeccable taste.